Your reading assignment for the day. I kid URR that I hate to give the Marines any publicity when every squad already has its own PAO, but this is a great article. And the very first thing that leapt out at me was how reminiscent of pictures of the beaches of Iwo Jima this picture is:
There are a couple minor quibbles to be had, but overall, a great article. Business Insider is quickly becoming one of my regular reads.